Teaching
Course List of School of New Media and Communication
2024-11-08
| No. | Course Name | Course Introduction |
| 1 | New Media Big Data Mining and Processing | The objective of this course is to equip students with the knowledge related to theories, algorithms and tools of big data mining in new media, mainly covering the basic concepts, data basis, data preprocessing methods, classification algorithms for data mining, clustering algorithms for data mining, outlier detection algorithms for data mining, development trends and research frontiers of data mining in new media, so as to lay a solid foundation for future research and development work in new media data science. |
| 2 | Global Media Communication and Intercultural Communication | The course lectures on the heterogeneous characteristics of Chinese and Western political systems, ideologies, history and culture, and aims to cultivate students' abilities in global media communication and cross-cultural communication. The course is oriented towards establishing students' correct political identification and cultivating their love for their country, striving to train high-level graduate students with international vision, innovative spirit, and practical abilities. |
| 3 | History of Journalism and Communication | History of Journalism and Communication is one of the basic components in journalism and communication. It is a science that studies the history and evolutionary laws of the journalism. This course explores the process, experience, and theories of the world's journalism and analyzes the birth, evolution, and laws of journalism and communication in China in the form of special topics, in order to understand the current trends and characteristics of the journalism and communicati through the study of history. |
| 4 | Academic Writing and Communication in Social Science | This course is offered to first-year Master students majoring in Journalism and Communication, focusing on the writing obstacles, writing logic, writing language, and writing norms of English social science articles. It systematically introduces the writing methods of English social science academic articles. The course also covers methods and requirements for academic presentations and communication. |
| 5 | Human-AI Communication | This course defines and introduces the emerging field of Human-AI communication from an interdisciplinary perspective, helping students understand the basic concepts and framework of Human-AI communication, grasp its inherent features and basic laws, recognize the basic technologies and typical applications in the Human-AI communication field, and evaluate the effects of Human-AI communication. |
| 6 | Psychology of Media and Communication | The communication technologies centered on mobile phones, social media, and smart media technologies, which are the new media, have been widely used by the public and have had a significant impact on human life and social development. Communication psychology, as an important branch of psychology, aims to study the interactive process between humans and media and communication technologies, and explore the impact of media technologies on human activities from a psychological perspective. |
| 7 | Frontiers of Data and Algorithm Governance | This course aims to guide the students to deeply understand the information security issues faced by the nation, society, and individuals, thereby enhancing their awareness of information security. On this basis, the course focuses on imparting to the students key knowledge in the context of emerging technologies, including theoretical frameworks, organizational structures, and basic principles in the fields of AI governance, algorithm governance, and cyberspace governance. In addition, the course is committed to cultivating students' abilities to conduct in-depth research and understanding of the field at multiple levels such as theoretical research, strategic planning, and policy consultation, enabling them to effectively address various fundamental security issues. |
| 8 | Audiovisual Communication Theory and Content Production | This course enables students to establish a macro understanding of the development of audio-visual communication in the media convergence environment and its basic theories, and to grasp the frontiers of academic research and the trends of industry development. At the same time, through practical teaching, it enhances students' ability to produce integrated audio-visual content, equipping them with the basic skills and literacy to participate in integrated production practices in the industry. |
| 9 | Digital Journalism Theory | The digital technology has brought profound and extensive changes to the journalism industry, driving the transformation of news production and dissemination modes in the digital information communication context. The course also emphasizes the national sentiment and international vision while training the high-quality all-media comprehensive news communication talents. Through the study of this course, students can establish a complete theoretical foundation of digital journalism, grasp the development law of digital journalism, and master the theoretical and practical basis for conducting digital journalism practices. |
| 10 | Fundamentals of New Media Programming | This course is a basic course for Python programming. It systematically introduces Python programming, web crawler, data analysis tools, data visualization tools, text analysis basic tools, etc. |
| 11 | Data Visualization: Techniques, Tools, and Best Practices in News | This course aims to give students a solid understanding of the principles, techniques, and tools of data visualization, enabling them to effectively convey information through visual data when writing news. Students will learn how to create clear and effective data visualization images, and they will also learn how to select the appropriate visualization methods and tools for specific tasks. Through practical exercises, students will develop the skills needed to effectively communicate complex information through visual expression. |
| 12 | Theoretical Foundations of Journalism and Communication | As a basic discipline formed on the basis of interdisciplinary synthesis and cross-crossing of both journalism and communication, Journalism and Communication is a young discipline at home and abroad. This course examines the knowledge system such as the origin, process, value and law of journalism and communication. It also analyze the change, development mode and professionalism of news ecology in the network era. It pays attention to the understanding and application of psychological mechanism of transmission, audience behavior research, communication effect and so on. |
| 13 | News Communication Policies, Regulations, and Ethics |
Journalism Law and Communication Ethics is the core course of for the major of Journalism and Communication . The course is interdisciplinary, involving theories and knowledge in multiple fields. This course is divided into two parts: journalistic ethics and legislation. |
| 14 | Media Management | This course emphasizes the combination of theory and practice, focuses on the new requirements of new media environment for traditional media operation and management, guides students to pay attention to the cutting-edge trends of media development and issues of media operation and management, and helps students understand the basic laws and practical trends of media operation and management under the trend of media convergence. This will comprehensively enhance students' product awareness, copyright awareness, marketing awareness, user awareness and operational awareness. |
| 15 | Global Media Communication Practice | Based on the national requirements for improving global media communication ability, this course analyzes many cultural landscapes, political systems, communication issues and practices in global media communication under the background of globalization from the perspectives of inter-cultural communication and political communication, in order to cultivate students' practical ability in global media communication. The course will fully reveal the deep meaning of global media communication and outline the disciplinary system. |
| 16 | Frontiers of Intelligent Media Practice | This course systematically explains the basic knowledge and frontier trends of intelligent new media. First of all, it explains the basic principles of intelligent new media in detail from the perspective of basic concepts and key technologies. Secondly, it focuses on the new application model of AI + new media. Finally, it introduces the operation management strategy and typical product examples of intelligent new media. |
| 17 | New Media Research | This course takes the perspective of new media as the core of the study and combines a series of latest and typical case studies to deeply explore the profound impact of the development of new media on the development of modern society and the new ways it opens up. The course not only explains in detail how to use new media to effectively cope with social risks, stimulate social mobilization, strengthen public opinion supervision and promote virtual social autonomy and other operation methods, but also provides specific guidance and help for innovative thinking in media application. |
| 18 | Convergence Journalism and Practice | This course is a practical course for master students, covering the cutting-edge theoretical and practical issues of integrating journalism. It is also an important course that keeps up with the development of The times. Combined with media practice and business form change, this course will conduct case analysis on the exploration of fusion news by mainstream media at home and abroad, and give an all-round perspective and explanation of various forms of fusion news, including short video creation, mobile news live broadcast, interactive and immersive narrative, news gathering and editing and other practical content. |
